Framework
Evaluation Metrics
Every product in the EMINO portfolio is evaluated against a core set of metrics that determine resource allocation, tier classification, and strategic decisions.
Monthly Recurring Revenue
The lifeblood of any SaaS business. MRR is the predictable revenue generated every month from active subscriptions. Growth in MRR is the primary indicator of portfolio health.
Customer Acquisition Cost
The total cost of acquiring a new customer — including marketing, sales, and onboarding. A decreasing CAC signals improving efficiency and product-market fit.
Lifetime Value
The total revenue a customer generates over their entire relationship with the product. The LTV:CAC ratio is the single most important unit economics metric.
User Retention Rate
The percentage of users who remain active over time. Retention is the foundation of compounding growth — without it, growth is just a leaky bucket.
Churn Rate
The rate at which customers cancel or stop using the product. Reducing churn is often more valuable than increasing acquisition.
Scalability Logic
The degree to which revenue can grow without proportional cost increases. True scalability means 10x users does not mean 10x cost.
The Golden Ratio
LTV:CAC > 3:1
This is the minimum threshold for a scalable SaaS product. If a product can't achieve this ratio within 18 months, it triggers a strategic review — optimize, pivot, or retire.